Act Against New Zealand’s Cruel “Ethical” Wool Scam!

Petition to: Allbirds, Fjällräven, Helly Hansen, icebreaker, Smartwool, and LVMH’s Loro Piana 

Act Against New Zealand’s Cruel “Ethical” Wool Scam!

PETA Asia-Pacific went inside 11 farms and shearing sheds in New Zealand that produce “ethical” wool. Shearers kicked sheep after they resisted entering the scary chute. The worker’s rough handling during shearing left sheep with gaping wounds, which were stitched up without any painkillers.

Act for sheep by urging Allbirds, Fjällräven, Helly Hansen, and Loro Piana to stop selling wool now.

Urge Brands to Ditch Wool

PETA’s exposés from Australia to England, Argentina to the U.S., and now New Zealand have proved that violence against sheep in the wool industry is pervasive, and we must hold companies accountable for supporting such cruelty. Brands like Allbirds, Fjällräven, Helly Hansen, icebreaker, Smartwool, and LVMH’s Loro Piana use the ZQ certification to market wool – urge them to stop selling wool now!

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Act Against New Zealand’s Cruel “Ethical” Wool Scam!
Act Against New Zealand’s Cruel “Ethical” Wool Scam!
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